a strong wish; to request (something) earnestly; try to persuade (a person)
very strong desire
Cases of word usage
1) to urge (a person) (to do something) (exhort)
2) to encourage, urge a person, especially to do wrong (goad)
3) to force, urge (a person) (impel)
4) to urge (something) strongly against opposition or disbelief; to give (an order) that not be changed (insist)
5) to push or poke (a person, thing) (with something pointed); to urge (a person) to act (prod)