History
History
History
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US
Meaning:

a short sentence or phrase used as a guide or rule of behaviour, as used by a school, club etc or expressed as a personal rule of conduct

saying, slogan

adage aphorism maxim rallying cry apothegm byword catchphrase cry epigram formula precept proverb rule saw sentiment shibboleth watchword word battle cry war cry
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MOTTO as in Wiktionary
MOTTO as in Wikipedia