behaviour (the usual word)

administration

a course taken by a moving person or thing; point towards which a person or thing looks or faces

management

advice or help on educational, personal, career etc matters

counseling

a handle (also called tiller) or wheel, used for guiding a boat or ship

wheel

(the use of) the power to affect a person's character, belief or actions or to get a result e.g. because of a strong personality, wealth etc

power, authority

the first or introductory step or move

eagerness to do something

an action of guiding or giving an example; a kind of soft, heavy, easily melted, grey metal (symbol Pb), e.g. used for pipes in Roman times being the reason for death of many people

first place, supremacy