1) a leaflet or small book advertising something (prospectus)
2) a person, business etc paying for a sport event, a team, an exhibition etc in return for advertising a product or trade mark (sponsor)
build up
development; accumulation
(methods for) the spreading of (especially untrue) information, doctrines, ideas etc
information that is designed to mislead or persuade
the state of being known to, seen by, everyone
promotion of something, someone